One of the biggest mistakes you can make when creating an online presence is to go straight to your web developer to sort everything out.
Sure they'll give you a nice looking website, but in reality there's a lot more to your online presence than a pretty website. It has to be designed in the right way, the behind the scenes tech stuff has to be in place, and you should allocate your budget appropriately so it's not all spent on your website.
The worst thing you can realise at the end of a web project is that your nice site can't be found... and worst of all you've spent all your budget! I've seen this happen time and time again, and it leads to distrust and skepticism.
This course will give you a balanced, and realistic view of what makes up your online presence, and will give you knowledge to ask more informed questions about creating your online presence. It will also arm your with the basics of what you can report on so you can track your efforts.
Darren started Fully Charged Media after being frustrated by seeing so many businesses not getting the full potential from digital marketing. He got fed up of all the mistrust and lack of transparency, particularly when almost everything online can be tracked with the right input.
Darren has a relatively rare, but beneficial entry into digital marketing, having been a software developer for many years in companies such as Royal Bank of Scotland, Tesco Bank and similar in Scotland, then in tourism companies in New Zealand. Whilst most marketers stumble into digital, Darren likes to go through the numbers to demonstrate what's working, and what needs some tweaking.
Fully Charged Media are also a certified Google Partner for advertising. Darren is a certified individual in Google Analytics and Google AdWords.
Darren Craig, Fully Charged Media