Google Analytics

Tracking The Return On Investment Of Your Online Presence | taught by Darren Craig

Course description

Google Analytics is the cornerstone of tracking your digital marketing efforts - both online and offline.

Without using analytics, you are second guessing the success of your efforts, both in time and money. This course will walk through the features and capabilities of Google Analytics from newbie to advanced level.

  • Concepts will be covered at a high level
  • Common pitfalls will be explained
  • Each section of Google Analytics will be walked through.

I'm a firm believer that the success of your website starts right back at the briefing stage. This course will highlight different elements of your website and how small steps can make tracking a lot easier, including the selection criteria for any ecommerce store or third party booking engine.

The course will also go through common setup scenarios that can bite you later in the cycle - including how your web developer or agency sets up your account. Do you really OWN your analytics data?

There's a lot more you can do with Google Analytics over and above just installing the tracking code.

Discover how to track goals, conversions, ecommerce and interpret the reports to make you a Google Analytics pro!

This course has been put together by a Google Analytics certified individual who has setup and configured many Analytics accounts for a variety of clients in different sectors, with different types of website.

Darren Craig
Darren Craig

Darren started Fully Charged Media after being frustrated by seeing so many businesses not getting the full potential from digital marketing. He got fed up of all the mistrust and lack of transparency, particularly when almost everything online can be tracked with the right input.

Darren has a relatively rare, but beneficial entry into digital marketing, having been a software developer for many years in companies such as Royal Bank of Scotland, Tesco Bank and similar in Scotland, then in tourism companies in New Zealand. Whilst most marketers stumble into digital, Darren likes to go through the numbers to demonstrate what's working, and what needs some tweaking.

Fully Charged Media are also a certified Google Partner for advertising. Darren is a certified individual in Google Analytics and Google AdWords.